AW 2014 Womenswear

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In 2014, Eve Lin named the AW theme – Back to 18. The concept of the collection is about looking back in time to find the very first playfulness and pureness when started the label, to find the younger self from now. As for the total look in the presentation, instead of taking the singular item in photograph, the image team has decided to take the images as – ways of wearing shirts – as the main concept. The final result brings out a refreshing look for the AW collection and calling out a younger consumer’s attention to the label without losing its own original minimal designs. The collection include singular shirts, origami patterns printed shirts and shirting dresses.

2014 Eve Lin沉浸在與「時間」的互動,「越界Beyond」是年度設定,「春夏是時間上的跨越,滿30歲的這一年,是不是只能表現屬於大人的樣子?於是單品設計 很安全、顏色乾乾淨淨,是我做過最商品化的一個系列,換句話說就是好賣。」等春夏結束開始構思秋冬,她內心夾雜著不服氣:「我越想越不對,就算銷售反應不 錯,但有些東西是自己打的版、挑的布,款式卻是硬生生為賣才生產,於是我暴走了,我決定享受小時候錯過的叛逆。」『Back to 18』承擔下秋冬主題,不同形式的「跨界」,以成熟心理反向叛逆,是18歲的任性加上30歲的理智。推開配合和妥協,經典的襯衫從此不再安安靜靜,迷上了摺紙藝術的Eve Lin,秋冬用雙手摺出喧譁的幾何圖形,送到印度刷印網版製印花,生產屬於自己的布絲、雪紡,不走數位印花如照片般的高解析,而是透過手工的粗實形成感情 豐富的復古風味。現在她更精準的知道什麼才是不饋對自己的遊戲規則,「有時候水果熟了等著爛掉,用在人生好比倦怠或準備放棄,我是熟到某個恰到好處的程 度,準備好製成果醬,施展在可口精緻的甜點上,成熟帶給我更準確的思考,不能預測果醬會被用在什麼地方,但可能性無疑變多了!」

photograph/ Ray Chen +model/ Sophie